A Boston-based Senior Copywriter

Duracell: Help Power Team USA

Website, Mobile app, Online advertising

As a sponsor of the 2012 Summer Olympic Games, Duracell wanted a big idea. Why not Help Power Team USA as the athletes go for the gold in London? We invited consumers to submit a motivational video, text, or photo message to become part of the Virtual Stadium, an experience that lived on Duracell’s Facebook page, YouTube page, and website.

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Custom Kinect experience

Custom Kinect experience

My team created a custom-built Microsoft Xbox Kinect experience that allowed U.S. athletes in London to explore messages submitted to the Virtual Stadium from their fans back home. The campaign won a 2012 MITX award.

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